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Luo et al., 2020 - Google Patents

Research on the online marketing strategy and the trend of developing of “internet celebrity live broadcast” for shoes and clothes enterprises

Luo et al., 2020

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Document ID
3890518990050884282
Author
Luo M
Sima F
et al.
Publication year
Publication venue
Front. Soc. Sci. Technol

External Links

Snippet

Live broadcast online marketing is the most similar mode to offline scenarios. In the fashion fields, such as shoes, clothing, bags and suitcases,“Internet celebrity live broadcast” has become the most effective online marketing pattern by utilizing the huge fan bases of online …
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Classifications

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