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Ho et al., 2006 - Google Patents

Modeling the psychology of consumer and firm behavior with behavioral economics

Ho et al., 2006

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Document ID
3260653029396302975
Author
Ho T
Lim N
Camerer C
Publication year
Publication venue
Journal of marketing Research

External Links

Snippet

Marketing is an applied science that tries to explain and influence how firms and consumers behave in markets. Marketing models are usually applications of standard economic theories, which rely on strong assumptions of rationality of consumers and firms. Behavioral …
Continue reading at economics.ucsd.edu (PDF) (other versions)

Classifications

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