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Havinga et al., 2016 - Google Patents

Alibaba: a case study on building an international imperium on information and E-Commerce

Havinga et al., 2016

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Document ID
3209087534802276649
Author
Havinga M
Hoving M
Swagemakers V
Publication year
Publication venue
Multinational Management: A Casebook on Asia’s Global Market Leaders

External Links

Snippet

Abstract The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibaba …
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