Kerr et al., 2011 - Google Patents
'As American as Mom, Apple Pie and Dutch Soccer?': The Team Identification of Foreign Ajax FC SupportersKerr et al., 2011
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- 3050439014651241886
- Author
- Kerr A
- Smith N
- Anderson A
- Publication year
- Publication venue
- Sport as a Business: International, professional and commercial aspects
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Professional team sport, like other forms of popular culture, is attractive and highly marketable. Furthermore, technological advances and globalization have greatly expanded the potential marketplace for professional sport organizations. For instance, Barcelona FC is …
- 235000015842 Hesperis 0 abstract description 2
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