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Seock et al., 2012 - Google Patents

The impact of consumer knowledge/familiarity with private label brands (PLBs) and store image on perceptions and preferences toward PLBs and patronage …

Seock et al., 2012

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Document ID
298210871296681016
Author
Seock Y
McBride J
Publication year
Publication venue
Journal of the Korean Society of Clothing and Textiles

External Links

Snippet

This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer …
Continue reading at koreascience.kr (PDF) (other versions)

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