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Noam et al., 2019 - Google Patents

Marketing of media and information

Noam et al., 2019

Document ID
276538546845630661
Author
Noam E
Noam E
Publication year
Publication venue
Managing Media and Digital Organizations

External Links

Snippet

The marketing of media products and services differ from the marketing of other products in a variety of ways, in particular because it is often two-sided: it requires the promotion of media products to end users and for the promotion of the media outlet to advertisers. The …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0267—Wireless devices
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q10/00—Administration; Management
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    • G—PHYSICS
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    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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