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Webster Jr, 1978 - Google Patents

Management Science in Industrial Marketing: A review of models and measurement techniques–new rigor, new sophistication

Webster Jr, 1978

Document ID
2720404151422503431
Author
Webster Jr F
Publication year
Publication venue
Journal of Marketing

External Links

Snippet

At the most general level there is a body of theory, knowledge, and practice which cuts across all marketing-industrial and consumer products and services, business and non-profit organizations, and so on. But if we are to understand and intelligently attack industrial …
Continue reading at journals.sagepub.com (other versions)

Classifications

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