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Chen, 2011 - Google Patents

Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chain

Chen, 2011

Document ID
263949967070028940
Author
Chen T
Publication year
Publication venue
Computers & Industrial Engineering

External Links

Snippet

This study deals with the news-vendor problem to the case of a two-level supply chain consisting of one manufacturer and one retailer, and investigates the combined effects of the cooperative advertising mechanism, the return policy and the channel coordination. The …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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