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Li et al., 2020 - Google Patents

To follow others or be yourself? Social influence in online restaurant reviews

Li et al., 2020

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Document ID
2185754498482047462
Author
Li H
Meng F
Jeong M
Zhang Z
Publication year
Publication venue
International Journal of Contemporary Hospitality Management

External Links

Snippet

Purpose Online reviews are often likely to be socially influenced by prior reviews. This study aims to examine key review and reviewer characteristics which may influence the social influence process. Design/methodology/approach Restaurant review data from Yelp. com …
Continue reading at ira.lib.polyu.edu.hk (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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