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Strauss, 2011 - Google Patents

Marketing capstone models The Apprentice television show with client-sponsored projects

Strauss, 2011

Document ID
2019344438220048112
Author
Strauss J
Publication year
Publication venue
Journal of Marketing Education

External Links

Snippet

Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/00Administration; Management
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q10/00Administration; Management
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    • G06Q10/101Collaborative creation of products or services
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    • G09B7/00Electrically-operated teaching apparatus or devices working with questions and answers
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09BEDUCATIONAL OR DEMONSTRATION APPLIANCES; APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND, DEAF OR MUTE; MODELS; PLANETARIA; GLOBES; MAPS; DIAGRAMS
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10Services
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    • GPHYSICS
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01Social networking
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    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
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    • G06Q99/00Subject matter not provided for in other groups of this subclass

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