Strauss, 2011 - Google Patents
Marketing capstone models The Apprentice television show with client-sponsored projectsStrauss, 2011
- Document ID
- 2019344438220048112
- Author
- Strauss J
- Publication year
- Publication venue
- Journal of Marketing Education
External Links
Snippet
Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the …
- 230000002860 competitive 0 abstract description 12
Classifications
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- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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- G06Q50/20—Education
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- G06Q10/00—Administration; Management
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- G06Q10/00—Administration; Management
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- G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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- G06Q99/00—Subject matter not provided for in other groups of this subclass
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