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Yanamandram et al., 2010 - Google Patents

Are inertia and calculative commitment distinct constructs? An empirical study in the financial services sector

Yanamandram et al., 2010

Document ID
18293208646156172371
Author
Yanamandram V
White L
Publication year
Publication venue
International Journal of Bank Marketing

External Links

Snippet

Purpose–The purpose of this paper is to examine the extent to which inertia is distinct from calculative commitment and to extend the knowledge on these constructs in the corporate financial services context in Australia. The study proposes and empirically analyses a …
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