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Kumar et al., 2012 - Google Patents

Web analytics and metrics: a survey

Kumar et al., 2012

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Document ID
17706303483968904213
Author
Kumar L
Singh H
Kaur R
Publication year
Publication venue
Proceedings of the International Conference on Advances in Computing, Communications and Informatics

External Links

Snippet

This is a survey paper which gives some different types of Web Analytics metrics and how the data is collected related to these metrics. As we know with the increasing need to meet customer preferences and to understand customer behavior, Web Analytics plays an …
Continue reading at www.csd.uoc.gr (PDF) (other versions)

Classifications

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    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q10/00Administration; Management
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    • G06Q10/00Administration; Management
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    • G06Q10/101Collaborative creation of products or services
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