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Iida, 2024 - Google Patents

Branding a University and a Faculty: Seeking a Visual-identity Logo for GLOMAC

Iida, 2024

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Document ID
17661394972688807718
Author
Iida A
Publication year
Publication venue
国際経営学論纂

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Snippet

This paper analyzes what visual symbols express the identity of a university. Referring to the history of emblems and seals in the UK and the US, the report considers branding awareness in Japan between the 19th and 20th centuries. Today, more universities are …
Continue reading at chuo-u.repo.nii.ac.jp (PDF) (other versions)

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