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King et al., 2014 - Google Patents

What we know and don't know about online word-of-mouth: A review and synthesis of the literature

King et al., 2014

Document ID
17557584184696804578
Author
King R
Racherla P
Bush V
Publication year
Publication venue
Journal of interactive marketing

External Links

Snippet

Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in the past decade. Although the extant research has helped us to develop a good understanding of a number of the issues pertaining to eWOM, several research and …
Continue reading at journals.sagepub.com (other versions)

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