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Windels et al., 2020 - Google Patents

Examining consumers' recognition of native and banner advertising on news website home pages

Windels et al., 2020

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Document ID
17107313019018416841
Author
Windels K
Porter L
Publication year
Publication venue
Journal of Interactive Advertising

External Links

Snippet

Native advertising has grown tremendously as consumers have shifted attention from traditional to digital media. Using an eye-tracking method and a general population sample, an online survey examined whether consumers could recognize native ads and banner ads …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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