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Mohammad Shafiee, 2020 - Google Patents

A Comparative Investigation of the Impact of E-Marketing Competitive Strategies on E-Loyalty with Focusing on Porter's Model

Mohammad Shafiee, 2020

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Document ID
16972091512909658692
Author
Mohammad Shafiee M
Publication year
Publication venue
10th International Conference on e-Commerce in Developing Countries: With Focus on e-Tourism, ECDC 2016 2016| conference-paper DOI

External Links

Snippet

Nowadays, in the goods and services market, retaining existing customers is more profitable than attracting new customers. Since latter costs more than the former, having loyal customers is now a major goal for many organizations. Also, with the development of e …
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