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De Reyck et al., 2017 - Google Patents

Vungle Inc. improves monetization using big data analytics

De Reyck et al., 2017

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Document ID
16963960607042281640
Author
De Reyck B
Fragkos I
Grushka-Cockayne Y
Lichtendahl C
Guerin H
Kritzer A
Publication year
Publication venue
Interfaces

External Links

Snippet

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a …
Continue reading at ink.library.smu.edu.sg (PDF) (other versions)

Classifications

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