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Yu et al., 2012 - Google Patents

Exploring multidimensions of product performance risk in the online apparel shopping context: Visual, tactile, and trial risks

Yu et al., 2012

View PDF
Document ID
16342842573997983682
Author
Yu U
Lee H
Damhorst M
Publication year
Publication venue
Clothing and Textiles Research Journal

External Links

Snippet

Online consumers have the limitation of product experience and evaluation, due to the inability to directly experience the product, thereby increasing perceived risk of product performance. This study investigated the dimensions of product performance risk that relate …
Continue reading at www.researchgate.net (PDF) (other versions)

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