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Kunasekaran, 2020 - Google Patents

Research on E-commerce Customer Loyalty under Big Data

Kunasekaran, 2020

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Document ID
15599055495229058560
Author
Kunasekaran K
Publication year
Publication venue
International Journal of Advanced Research in Big Data Management System

External Links

Snippet

Based on the characteristics of the e-commerce industry, this paper conducts a comprehensive analysis of the factors affecting the e-commerce customer loyalty. Based on the classic RFM customer loyalty model, two important attributes that affect customer loyalty …
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Classifications

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