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Evert et al., 2016 - Google Patents

A distributional approach to open questions in market research

Evert et al., 2016

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Document ID
15275912993669677329
Author
Evert S
Greiner P
Baigger J
Lang B
Publication year
Publication venue
Computers in Industry

External Links

Snippet

Free-text responses to open questions are a rich and valuable resource in modern-day market research, but often pose problems for a traditional analysis, which requires prohibitively expensive manual coding of topic categories. The Klugator Engine (TKE) is a …
Continue reading at www.stephanie-evert.de (PDF) (other versions)

Classifications

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    • G06F17/3061—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F17/30705—Clustering or classification
    • G06F17/3071—Clustering or classification including class or cluster creation or modification
    • G—PHYSICS
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    • G06F17/30705—Clustering or classification
    • G06F17/30707—Clustering or classification into predefined classes
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    • G06F17/20—Handling natural language data
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    • G06F17/21—Text processing
    • G06F17/22—Manipulating or registering by use of codes, e.g. in sequence of text characters
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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
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    • G06Q50/01—Social networking
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    • G09B7/00—Electrically-operated teaching apparatus or devices working with questions and answers

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