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Audy Martínek et al., 2023 - Google Patents

Digital practices tracing: studying consumer lurking in digital environments

Audy Martínek et al., 2023

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Document ID
14435373837374241902
Author
Audy Martínek P
Caliandro A
Denegri-Knott J
Publication year
Publication venue
Journal of Marketing Management

External Links

Snippet

The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to …
Continue reading at eprints.bournemouth.ac.uk (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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