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Wilson, 2005 - Google Patents

Marketing Audit Handbook

Wilson, 2005

Document ID
14319821953647657933
Author
Wilson A
Publication year

External Links

Snippet

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook …
Continue reading at books.google.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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