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Jutla et al., 2001 - Google Patents

Enabling and measuring electronic customer relationship management readiness

Jutla et al., 2001

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Document ID
14397261583021234411
Author
Jutla D
Craig J
Bodorik P
Publication year
Publication venue
Proceedings of the 34th Annual Hawaii International Conference on System Sciences

External Links

Snippet

This work provides a comprehensive customer-focused evaluation framework that businesses can use to assess their electronic customer relationship management (e-CRM) readiness. The framework is intended to provide a big picture of the overall composition of e …
Continue reading at citeseerx.ist.psu.edu (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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