Vo et al., 2021 - Google Patents
Leveraging unstructured call log data for customer churn predictionVo et al., 2021
View PDF- Document ID
- 14187059045857172378
- Author
- Vo N
- Liu S
- Li X
- Xu G
- Publication year
- Publication venue
- Knowledge-Based Systems
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Snippet
Customer retention is important in the financial services industry. Machine learning has been incorporated into customer data analytics to predict client churn risks. Despite its success, existing approaches primarily use only structured data, eg, demographics and …
- 238000010801 machine learning 0 abstract description 44
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0202—Market predictions or demand forecasting
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- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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- G06Q10/101—Collaborative creation of products or services
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- G06Q10/00—Administration; Management
- G06Q10/10—Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
- G06Q10/105—Human resources
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