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Dolnicar et al., 2010 - Google Patents

Evaluation of structure and reproducibility of cluster solutions using the bootstrap

Dolnicar et al., 2010

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Document ID
14023465323139015822
Author
Dolnicar S
Leisch F
Publication year
Publication venue
Marketing Letters

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Snippet

Segmentation results derived using cluster analysis depend on (1) the structure of the data and (2) algorithm parameters. Typically, neither the data structure nor the sensitivity of the analysis to changes in algorithm parameters is assessed in advance of clustering. We …
Continue reading at epub.ub.uni-muenchen.de (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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