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Liao, 2009 - Google Patents

The effects of internal marketing on customer orientation in the banking industry

Liao, 2009

Document ID
13912861480339105827
Author
Liao J
Publication year

External Links

Snippet

The concept of" internal marketing"(IM) emerged from the 1980s, in both marketing and management literature. The logic of the IM concept is that satisfying the needs of internal customers could enhance employee motivation and retention and thus achieve a higher …
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Classifications

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