Hopkins, 1998 - Google Patents
Scientific advertisingHopkins, 1998
View PDF- Document ID
- 13499537547778284312
- Author
- Hopkins C
- Publication year
- Publication venue
- Lincolnwood, IL: NTC
External Links
Snippet
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct method of procedure have been proved …
- 230000000694 effects 0 abstract description 14
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