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Engelke et al., 2007 - Google Patents

Decision support systems in marketing

Engelke et al., 2007

Document ID
13215971610260374529
Author
Engelke J
Simon H
Publication year
Publication venue
Journal of business market management

External Links

Snippet

The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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