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Gertz et al., 2016 - Google Patents

Consumer-centric programmatic advertising

Gertz et al., 2016

Document ID
12926867437359729604
Author
Gertz O
McGlashan D
Publication year
Publication venue
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

External Links

Snippet

Programmatic Advertising has evolved from simple Retargeting and Audience Buying into consumer centric marketing against the entire purchase funnel and the method of choice to execute all digital media buys for many marketers. This increased use and sophistication …
Continue reading at link.springer.com (other versions)

Classifications

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