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Cant et al., 2017 - Google Patents

The Use of Search Engines in the Marketing of Accommodation Establishments: Adopt or Reject the Use of Google AdWords?

Cant et al., 2017

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Document ID
12687473415039417874
Author
Cant M
Van Rooyen N
Publication year
Publication venue
International Review of Management and Marketing

External Links

Snippet

The digital marketing world has become an everyday part of life for almost all businesses, and many incorporate social media and other electronic media into their strategies. It is also a known fact that many companies do not optimise these electronic media to its fullest due to …
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Classifications

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