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Chromčáková et al., 2019 - Google Patents

CUSTOMER RELATIONSHIP MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES OF THE MORAVIAN-SILESIAN REGION: QUALITATIVE RESEARCH

Chromčáková et al., 2019

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Document ID
12586529995794025798
Author
Chromčáková A
Starzyczná H
Publication year
Publication venue
Acta academica

External Links

Snippet

Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant …
Continue reading at aak.slu.cz (PDF) (other versions)

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