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Lai, 2019 - Google Patents

Celebrity Endorsement: A Qualitative Study of Chain Tutoring Centres in the Hong Kong Shadow Education Sector

Lai, 2019

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Document ID
12417085069165150755
Author
Lai C
Publication year

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Celebrity endorsement plays a key role in modern marketing, which is widely employed by companies and studied by researchers. Past studies in the literature on celebrity endorsement have concentrated on consumer assessment to identify the factors that …
Continue reading at figshare.le.ac.uk (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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