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Chintagunta et al., 2003 - Google Patents

Balancing profitability and customer welfare in a supermarket chain

Chintagunta et al., 2003

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Document ID
12390281252358277845
Author
Chintagunta P
Dubé J
Singh V
Publication year
Publication venue
Quantitative Marketing and Economics

External Links

Snippet

We investigate the impact of price discrimination by a large Chicago supermarket chain. First we measure the impact of the chain's current zone-pricing policy on shelf prices, variable profits and consumer welfare across its stores. Using the chain's database to simulate a finer …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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