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Li et al., 2021 - Google Patents

Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store

Li et al., 2021

Document ID
12359811791008422387
Author
Li M
Zhang X
Dan B
Publication year
Publication venue
International Transactions in Operational Research

External Links

Snippet

This paper investigates the effectiveness of cooperative advertising in an online‐to‐offline (O2O) supply chain where the manufacturer cooperates with the retailer to implement buy‐ online‐and‐pick‐up‐in‐store (BOPS) strategy. Considering the coexistence of channel …
Continue reading at onlinelibrary.wiley.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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