Tedeschi et al., 2015 - Google Patents
A cloud-based big data sentiment analysis application for enterprises' brand monitoring in social media streamsTedeschi et al., 2015
- Document ID
- 12221886924699090103
- Author
- Tedeschi A
- Benedetto F
- Publication year
- Publication venue
- 2015 IEEE 1st International Forum on Research and Technologies for Society and Industry Leveraging a better tomorrow (RTSI)
External Links
Snippet
Due to the explosive diffusion of social media streams, users can evaluate the brands' reputation and enterprises' quality exploiting the information provided by new digital marketing channels. Consequently, enterprises need to spot and analyze a big amount of …
- 238000004458 analytical method 0 title abstract description 32
Classifications
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- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
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