Nogueira et al., 2023 - Google Patents
The Importance of collective brands in protected areas management and promotion: Natural. PT, Portugal case studyNogueira et al., 2023
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- 12293302255447742818
- Author
- Nogueira S
- Mesquita C
- Durão M
- Albuquerque H
- Publication year
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The objective of this study is to gain a deeper understanding of the importance of collective brands in protected areas and what is the process and impact of their development on protected areas management. This study is applied to the collective brand Natural. PT, in …
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