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Yuan et al., 2012 - Google Patents

Internet advertising: An interplay among advertisers, online publishers, ad exchanges and web users

Yuan et al., 2012

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Document ID
11929989426219431382
Author
Yuan S
Abidin A
Sloan M
Wang J
Publication year
Publication venue
arXiv preprint arXiv:1206.1754

External Links

Snippet

Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of …
Continue reading at arxiv.org (PDF) (other versions)

Classifications

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