Björnfot et al., 2023 - Google Patents
Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing: Developing a model to forecast the ROI of SEO based on the …Björnfot et al., 2023
View PDF- Document ID
- 11558608981336690021
- Author
- Björnfot Q
- Dehlin M
- Publication year
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Snippet
With the introduction of the Internet, new opportunities arose for companies and customers to interact in a more quick and efficient manner. With this introduction came search engines such as Google and Bing. When performing a search on a search engine the user will be …
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