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Nieborg, 2016 - Google Patents

Free-to-play games and app advertising: The rise of the player commodity

Nieborg, 2016

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Document ID
11286101200972770020
Author
Nieborg D
Publication year
Publication venue
Explorations in critical studies of advertising

External Links

Snippet

The global diffusion of mobile devices-smartphones and tablets-has fundamentally changed the way consumers interact with brands and viceversa, how companies are using marketing strategies to position their products and services. On an average day, US consumers spend …
Continue reading at www.academia.edu (PDF) (other versions)

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