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Chakravarty et al., 2010 - Google Patents

The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation

Chakravarty et al., 2010

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Document ID
1069882425734570619
Author
Chakravarty A
Liu Y
Mazumdar T
Publication year
Publication venue
Journal of interactive marketing

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Snippet

In this paper, we examine the persuasive influences of online user comments (or word-of- mouth) and of the reviews by movie critics on moviegoers' evaluation of to-be-released movies. Two distinctive features of this study are:(1) moviegoers are considered to be …
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