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Han et al., 2021 - Google Patents

Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Han et al., 2021

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Document ID
1021265809121249571
Author
Han R
Lam H
Zhan Y
Wang Y
Dwivedi Y
Tan K
Publication year
Publication venue
Industrial Management & Data Systems

External Links

Snippet

Purpose Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing innovation, as well as the diversity of roles AI can play in this regard …
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