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Costello et al., 2020 - Google Patents

The art of deception: Will fake followers decay trust and can authenticity preserve it?

Costello et al., 2020

Document ID
9431691536975695071
Author
Costello J
Biondi L
Publication year
Publication venue
Influencer Marketing

External Links

Snippet

With the ever-changing and evolving Instagram algorithm, some influencers have turned to engaging in fraudulent activities such as purchasing fake followers and social bots to gain profit. Not only are such activities a threat to the development of the field of influencer …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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