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Weber et al., 2005 - Google Patents

An investigation of satisfaction and loyalty in the virtual hospitality environment

Weber et al., 2005

View PDF
Document ID
8864621500085763872
Author
Weber N
Murphy H
Schegg R
Murphy J
Publication year
Publication venue
Information and Communication Technologies in Tourism 2005

External Links

Snippet

This paper examines satisfaction and loyalty in a virtual environment via an online survey of members of a frequent guest program of a major hotel chain. In contrast to the view that web customers are fickle and disloyal, the web does provide an additional channel to build …
Continue reading at www.academia.edu (PDF) (other versions)

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