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Henriques et al., 2021 - Google Patents

The advancement of virtual reality in automotive market research: challenges and opportunities

Henriques et al., 2021

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Document ID
8198406547942080802
Author
Henriques A
Winkler I
Publication year
Publication venue
Applied Sciences

External Links

Snippet

Virtual Reality (VR) can play a key role in automotive marketing research, lowering costs and shortening the time to launch a new product. However, few VR applications support automotive customers' experiences during the early stages of product design. This study …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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