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Sahu, 2019 - Google Patents

Investigating the critical success factors of digital transformation for improving the customer experience in Australian organisations

Sahu, 2019

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Document ID
7731373939429139293
Author
Sahu N
Publication year
Publication venue
RMIT University, Melbourne, Australia

External Links

Snippet

Digital transformation is growing very rapidly in organisations across the world (Kane et al. 2015). Many organisations that involve direct customer interactions are investing significantly in digital transformation (Bharadwaj et al. 2013; Kane et al. 2015; Ward and …
Continue reading at core.ac.uk (PDF) (other versions)

Classifications

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