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Figini et al., 2007 - Google Patents

Bayesian variable and model selection for costumer lifetime value

Figini et al., 2007

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Document ID
7716247434235526274
Author
Figini S
et al.
Publication year

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Snippet

First of all, the bulk of my thanks goes to my dissertation advisor Prof. Paolo Giudici. Not only he has inspired me the topic of this dissertation, but also he drove me patiently in the development of the work with many valuable suggestions. I owe him a number of fruitful and …
Continue reading at iris.unibocconi.it (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202—Market predictions or demand forecasting
    • G06Q30/0203—Market surveys or market polls
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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