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Hong, 2020 - Google Patents

Predicting user-level marketing performance of location-based social networking sites

Hong, 2020

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Document ID
7699907768329632701
Author
Hong I
Publication year
Publication venue
Journal of Computer Information Systems

External Links

Snippet

This research aims at developing a framework for evaluating the user-level marketing performance of location-based social network services. Based on DeLone and McLean's electronic commerce success model, we proposed a conceptual model to measure the …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking
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