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Teltzrow et al., 2003 - Google Patents

Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective

Teltzrow et al., 2003

View PDF
Document ID
7116638627633150600
Author
Teltzrow M
Günther O
Pohle C
Publication year
Publication venue
Proceedings of the 5th international conference on Electronic commerce

External Links

Snippet

Retailers with multiple distribution channels are increasingly gaining market shares compared to Internet-only retailers. However, a lack of research explaining consumers' purchasing behavior in a multi-channel context can be identified. This paper discusses …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q20/00—Payment architectures, schemes or protocols
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    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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