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Shaw et al., 2021 - Google Patents

Supplementing transportation data sources with targeted marketing data: Applications, integration, and internal validation

Shaw et al., 2021

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Document ID
7046292254153997513
Author
Shaw F
Wang X
Mokhtarian P
Watkins K
Publication year
Publication venue
Transportation Research Part A: Policy and Practice

External Links

Snippet

Unlike many third-party data sources, targeted marketing (TM) data constitute holistic datasets, with disaggregate variables–ranging from socioeconomic and demographic characteristics to attitudes, propensities, and behaviors–available for most individuals in the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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