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Li et al., 2019 - Google Patents

Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo

Li et al., 2019

Document ID
7001464327144696958
Author
Li B
Dittmore S
Scott O
Lo W
Stokowski S
Publication year
Publication venue
Sport Management Review

External Links

Snippet

Social media platforms provide a space where sport fans can interact directly with sport organizations; however, researchers have not empirically examined users' motivation and usage. Guided by uses and gratifications theory, the authors explored whether social media …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202—Market predictions or demand forecasting
    • G06Q30/0203—Market surveys or market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30873—Retrieval from the Internet, e.g. browsers by navigation, e.g. using categorized browsing, portals, synchronized browsing, visual networks of documents, virtual worlds or tours
    • G—PHYSICS
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models

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